10 lucruri esenţiale când porneşti o pagină pe Facebook

*apărut şi în Evenimentul Zilei (print + online)

Să fii pe cea mai populară reţea de socializare din lume sau să stai deoparte ţine de propria strategie de promovare. Dar dacă ai decis să creezi o pagină Facebook, atunci ar trebui să o faci profesionist.

Poate ţi-ai dorit mereu o cale de a afla mai uşor ce anume şi-ar dori potenţialii clienţi în plus de la firma ta, ce produse le plac şi, mai ales, cum cred ei că ar putea fi businessul tău mai bun. Unii ar spune că aceste informaţii sunt aur curat.

Ei bine, Facebook-ul şi cei peste 2 mil. de utilizatori români care populează reţeaua sunt, probabil, exact ceea ce cauţi. Ai nevoie doar de o pagină şi de fani. Dar înainte de a ajunge să le poţi pune fanilor întrebările de mai sus, e nevoie de multă muncă. Iată câteva sfaturi privind paşii pe care nu trebuie să-i ratezi dacă tocmai începi.

What makes you a journalist?

The functions of a journalist changed so much that we might come to call journalist a guy who’s spending his time mostly on social media and knows HTML. But does it apply locally, too?

When I got my first job as a reporter, back in 2007, this was one of the few positions someone could hope for within the journalistic field. What’s a reporter supposed to do? Well, things like tracking possible subjects, doing interviews, keeping in touch with authorities, following-up on events and, of course, writing. But this first job of mine wasn’t within a print newspaper, but a news website, called FrontNews.

Quickly changing

My job as a reporter wasn’t quite fitting the classic job description either. Apart from working on my own subjects, a big part of my work consisted in monitoring competitors and keeping up with them. Plus, I had to look out for photos that would’ve matched the news I was working on. This was, no doubt, part of a subtle shift toward a new web-based age regarding jobs in journalism. And if Twitter and Facebook were at that time what they are today, for sure they would have been a must.

The real shift

Two years later, in 2009, when I was working as a reporter within weekly business magazine Money Express, I joined Twitter and the global conversation and started following different people from the communication field working here and there. This is how I got to follow @Steve Buttry and came to read his great post on how to land your next job in digital journalism. Along with tips for building a pitch to sell to your next boss, he also gives some impressive examples of how people can creatively apply for a job. Not to mention that he is working as a Director of Community Engagement at TBD, a top news website covering Washington D.C. How does that sound for a job in journalism?